Enable game-changing HCP Engagements leveraging
Data, Clinical evidence, Technology and Digital
doctors in THB’s
proprietary network
for seamless clinical
engagement
doctors in THB’s
proprietary network
for seamless clinical
engagement
monthly active
users leveraging
omni-channel
platform
monthly active
users leveraging
omni-channel
platform
doctor impressions
across products
leveraging optimal
channel/frequency
doctor impressions
across products
leveraging optimal
channel/frequency
salesforce
productivity with
strong nurturing /
recommendations
salesforce
productivity with
strong nurturing /
recommendations
accelerated
revenues on the
back of strong
doctor
advocacy
accelerated
revenues on the
back of strong
doctor
advocacy
Doctor cohorts basis 20+ parameters (access to
THB’s proprietary network of 200K+ doctors)
Personalization enabled through continued
monitoring of doctor preferences
One-stop platform for sales teams to engage with
HCPs across 7 different channels
Recommendation engine for sales teams basis
central marketing + past sales engagements
Detailed auto-tracking and auto-reporting with
minimal admin overheads of sales teams
Enquiries and priority actions seamless integrated
and notified
Detailed tracking for each node – sales person,
doctor customer, content / campaign
20+ parameters captured across sales members as
well as doctors to build deep data asset for profiling,
segmentation and recommendations
Detailed content meta-tagging to enable deep
analytics on topics, indications, formats, type
Data-backed and ML-led recommendations on
next best action for sales person and/or central
marketing team
Best suited indications, content, channel, and
time are continuously monitored and
recommended for most optimal outcomes
